Carlo Drali is born, father of Giuseppe.

Our journey began in 1910 with Carlo Drali, who, at just 13 years old, started working in the racing frame department of Biciclette Olimpia.
A few years later, in 1914, he was hired by Edoardo Bianchi and assigned to the racing department.
From 1918, after returning from the front, he continued his career at Bianchi, building frames for Girardengo, Olmo, Aspesi, and for the track cyclist Bergomi, known as the “Cyclone of Porta Romana.”

In 1925, our story officially begins when Carlo Drali opens the Bicicletteria Drali.
On November 11, 1928, his son Giuseppe Drali was born, with whom he would soon share his passion.

The Coppa Drali is established, classic 100 kilometers start-to-end in front of the shop.
The last test was carried out in 1940 and then suspended due to the war.

Giuseppe Drali begins to to work in collaboration with his father, unmasking secrets of frame production, and soon becoming a master at work.

After the wartime break, Bianchi resumed its activities, and Carlo and Giuseppe were entrusted with producing the first bicycle for champion Fausto Coppi, who won his first "Sanremo" in 1946 on a Drali frame.

The shop increases in popularity such that Carlo and his son are forced to give up their job in the production of Bianchi’s bikes, and are substituted by Benotto Pinella de Grandi, known as Pinza d’Oro ‘golden nipper’ regardless.
But the Bianchi-Drali collaboration continued: the shop on Via Chiesa Rossa became an official Bianchi dealer.

The Specialissime Drali bikes make a scene in the sports market, to the point where Adriano Rodoni, the president of the Genova Sporting Club becomes the official supplier of Drali’s bikes. The Club was the most entitled and numerous club of the time.

When Bianchi withdrew from competitive racing, Giuseppe Drali was given the mandate to act as the official racing department for athletes seeking a custom-built Specialissima. Bianchi supplied the materials to Peppino, who crafted true masterpieces labeled “Bianchi, elaborated by Drali”: a guarantee for all.

The shop moved to Via Agilulfo, but still within the very same area where it all began. Alongside the cyclist and frame-building work, a long-standing friendship grew with all the people who frequented the workshop over the years. At certain times, the shop took on the atmosphere of a sports bar, where conversations went beyond cycling, and from which groups would head out to the bar for an aperitif or a digestif.

A longlasting friendship kicks start between Peppino and young surgeon Angelo Mantovani, who would give Drali a hand in keeping the shop clean and neatly in place after his long shifts at the San Paolo hospital, in exchange for advice and bike maintenance.

Drali is crowned with the title “Cavaliere del Lavoro” the Knight of work for his long lasting successful career, where he mentioned the hard work and support of both his father and his wife, who recently passed away.

Due to the death of his wife, Drali decided to close down the shop as he felt he could no longer conduct the activity on his own.

Through a mutual friendship with Angelo Mantovani, Drali meets Gianluca Pozzi who alongside Andrea Camerana and Robert Carrara advice Drali to not end his activity and instead to reintroduce the production of Drali frames.

Cicli Drali Milano SRL is founded, a new company reintroducing the production of Drali frames alongside Drali himself.
The new shop opened in July in Via Nicola Palmieri 25, incorporated in the workshop, reevoking Drali’s old style
On the 11th of November, on Drali’s 89th, the shop is reopened with a major ceremony.

The sector Corse Steel Drali Milano is born, a professional team participating in the Criterium itala and Redhool championships
With the intention of reuniting all sports-bike lovers, the association Sportiva Amatori Drali is founded with the aim of developing new initiatives and bring back to life past-time events such as the Coppa Drali.

A new brand identity is developed. At the same time a new website and a new printed catalog are created.

ROAD
In 2020, a new model was created in collaboration with Emporio Armani for the showcase event at the Tokyo 2020 Olympics. Carbon frame made in Italy.

The new Flagship Store has been opened. A new area formed by 3 new windows was added to the existing store. This space is used as a showroom, for the organization of events related to the world of cycling, and to offer new services such as biomechanical examination for the optimization of the riding position.

Start collaboration as main sponsor with Coppa Piemonte, the circuit of 6 granfondo races organized between Lombardy and Piedmont www.circuitocoppapiemonte.it

CRONO
Designed for Emporio Armani in the 2023 season, CRONO is a bicycle made for those who race against time. It features an aggressive, high-performance design, ideal for time trials and races against the clock.
Flattened-section tubes, a lowered rear triangle, and an aerodynamic handlebar kit work together to minimize air resistance and maximize efficiency with every pedal stroke.

The true fiber of cyclists. Gianni Bugno x DRALI: performance, style, and adventure.

From the collaboration between Bugno and DRALI comes a line of frames designed for those who live cycling with true passion and seek the utmost in every pedal stroke. These models are 100% Italian, crafted with artisanal care, and engineered to deliver performance, reliability, and character.

GB91S e GB92B

Loyal, uncompromising, and lightning-fast: this is the fiber that unites these two all-carbon road models. The GB91S is designed for those seeking pure, maximum performance, while the GB92B combines versatility and style for broader use. Both frames offer top-level lightness, stiffness, and responsiveness, thanks to advanced geometries and tube sections engineered to transfer every bit of the cyclist’s power to the ground without sacrificing riding comfort. The design of the rear triangle optimizes propulsion, turning every effort into speed.

GHIAIA
For those who love to venture beyond the asphalt, GHIAIA is a gravel bike built to tackle the longest and toughest adventures. It features a custom steel frame, a carbon fork, and balanced geometry to ensure stability and comfort on any terrain. With generous tire clearance (up to 700x50) and bikepacking-ready design, it’s the ideal companion for those who want to carry all the essentials and face every journey with grit and confidence.
Bugno x DRALI: not just a bike, but an extension of your determination.

Continental Sias Rime Drali team sponsorship begins. With the Amethyst model, the team brings a Drali bike to victory for the first time among professionals.
The new bicycle collection is also presented, divided into three categories: Road, Gravel, and Special.

2024 marks a year of significant growth and international expansion for the Drali brand. For the first time, Drali participates in a foreign trade show, presenting its collection at Velofollies in Belgium, one of the most prestigious events in the cycling industry. The collection is enriched with new models, supported by an updated catalog for the 2024-2025 period.

At the same time, the brand’s expansion beyond national borders continues, along with the evolution of its visual identity, evident also in the renewed aesthetics of the new bicycles, confirming Drali’s unmistakable style.

2025 is an extraordinary year for Drali, celebrating its centenary with a series of special initiatives designed to honor its history and look to the future. On this occasion, a renewed catalog is published, not only showcasing updated models but also introducing a limited edition: the Trinity 100, adorned with gold leaf paint and an exclusive plaque featuring the centenary logo specially created for this milestone. To crown it all, an emotional video retraces 100 years of passion, craftsmanship, and innovation that have made the Drali brand unique.2025 is also a year of expansion and dynamism, marked by a strong brand presence at events, races, and cycling competitions thanks to the many Drali teams active across the region